Create a Promotion

Promotions are digital coupons you can send to your customers via email campaigns (either blast or automated campaigns). To include a promotion in a campaign, you must first create the promotion in Bridg. 

Creating a promotion involves a few quick steps, and should take no longer than a few minutes! To start, locate the Promotions tab on the left. 

 

The promotion tab displays all the promotions you've created. To create a new one, click the green New Promotion button on the right: 

 

You will now begin creating your promotion. The steps involved are listed at the top (Setup, Design and Confirm). To start, you'll define how your promotion will work in the Setup step. 

Setup

Promotion Title - Enter a name for your promotion. This is how the promotion will be labeled when you go to select it for your email campaign, so make sure it's distinct (for example, if you send a "Free Milkshake" promotion every month, make sure to label this promotion "Free Milkshake April 2015").

Promotion valid for - Enter the number of days you want your promotion to be valid for, starting from the date the promotion is sent to the customer. The expiration date on the coupon will automatically reflect this validity period (meaning, if you schedule your campaign for April 1 and the promotion is set to be valid for 7 days, the promotion will display "Expires April 8"). This allows you to set up promotions as part of automated campaigns (like birthday promotions, which will have a different expiration date for each customer) as well as blast campaigns. You can set a validity period of anywhere from 1 to 99 days.

Redemption limit - The redemption limit defines how many times people will be able to click on the promotion before they receive a message saying the promotion has been accessed too many times. This limits the amount of times people can try to redeem it, to prevent abuse. You can set a limit of 1,2,3, or unlimited redemptions.

Note - If your goal is to limit multiple redemptions, we still recommend that you set a limit of 2 or 3 redemptions. Your customers will at times accidentally redeem a promotion before they are in-store, and setting this to 2 or 3 allows for this error while decreasing the support requests you could receive as a result of accidental redemptions.

Design

Select a promotion template - Your Bridg account will come pre-loaded with a few different promotion templates, that can vary by styling or by the offer they contain (for example, "Free Milkshake" may be pre-loaded, so don't have to create it from scratch each time). 

Customize your promotion - You can customize the text and images contained in your promo. Simply hover over the text or image (such as a barcode), and you'll see it highlight in blue, indicating it's editable. For text, click inside the blue area and type the text of your choice to edit the headline, description, coupon code, or disclaimer text. 

 

 

For barcodes, click and select Change Image from the box that appears, and upload a new barcode image from your computer.

 

Dynamic expiration and name fields - Note - any text that has doubly curly braces around it (e.g. {{expiration_date}}) means it's a dynamic field, which will populate with a unique value when your promotion is sent. For example, expiration date will populate with a date based on the "Valid for" period you set, and name will populate with the name of the customer. If we do NOT have a customer's name, the {{name}} field will be removed from the template for that customer.

 

Customize the invalid page - The invalid page is what's displayed to the customer after they've hit the redemption limit, or the promotion has expired. Locate this area at the top of your promo - you'll see Invalid Page next to Success Page. You can edit the text on this page to whatever you wish.   

Confirmation and Activation

The last step in the setup process is to confirm your design and activate the promotion.  Simply click Save and Exit and your promotion will now be live. However, your promotion will not be sent out to any of your customers until you attach it to a email blast or automation campaign.

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