The blasts page is where you can view all email blasts with stats on their engagement, as well as create a new blast.
To create a new blast, simply click the green New Blast button in the upper right corner. From there, you can follow the steps for blast creation here.
If you want to duplicate a blast you've already sent, simply locate it and select Duplicate from the drop-down menu next to Preview (you'll have the ability to edit it in the blast creator). If you want to send a particular blast to a single email address, select Send One-Off and follow instructions here.
To view data on your current blasts, you will see each blast listed in chronological order with its corresponding stats. Using the filter in the upper right, you can filter these to display only Scheduled, Sent or Drafts.
Each blast is displayed with its subject line in black text, its blast name and time of send below, and its corresponding stats to the right:
- Sent - the number of people who were successfully delivered the email (excludes bounces)
- Open Rate - Calculated off of unique opens (instead of total). Includes the number of people who unsubscribed underneath.
- Click Rate - Calculated off of unique clicks (instead of total)
To view a larger preview of the blast, as well as additional details such as recipient group, sent from email address, etc, click Preview to the far right of your blast. A preview window with your blasts's details appears.